Privacy Policy

This privacy statement tells you about the personal data we collect as part of our customer administration and how we use this personal data.

This privacy statement applies to personal data that we process as part of our clients' administration and marketing.

Swan and the people
Swan and the people is a sole proprietorship registered with the Chamber of Commerce in Alkmaar under number: 81457057. We are the data controller with respect to the processing of data described in this privacy statement.

Our contact information is:
Swan and the people
Egstraat 11
1445 RP Purmerend

If you have any questions about this privacy statement, please contact us by e-mail or by mail using the details above.

As part of this processing, we collect and store various data from you. We have described below which categories of data we process.
- -Financial data (bank account number; Swift; IBAN code);
-Name, company name, address, place of residence, telephone and email address, Chamber of Commerce number; VAT number;
-Data for the purpose of making deliveries and orders;
-Data for the purpose of calculating and recording income and expenses, making payments and collecting receivables;
-Data for maintaining contact with customers;
-Data about your activities on our website;
-Internet browser and device type;

We retain the above data for no more than two years after the last transaction is completed, unless the data is necessary to fulfill a legal obligation to retain.

We use your personal data for the following purposes:
-To make deliveries and orders or provide services;
-To calculate and record income and expenses and make payments;
To collect receivables, including placing them in the hands of third parties, as well as other activities of internal management;
-To arrange for the transportation of goods and services to be delivered;
-To maintain contact with customers;

-Handling disputes and having auditors perform audits;
-Cooperating with the levy or collection of municipal, provincial and water board taxes;
-The execution or application of a legal obligation.

We process your personal data within the framework of the execution of an agreement concluded between us. This concerns the agreement that we have concluded with a customer for the delivery of clothing and related products.

We establish the obligation to provide personal data as a result of a legal or contractual obligation or because of a necessary condition to conclude a contract.

We will not share your personal data with third parties or otherwise disclose it, except as described below.
As part of this processing, your personal data will be shared with the following parties:
-External consultants;
-External service providers;
-Tax authorities;
-Supervisory authorities;
-Service partners;
-Payment partners;

 We may be required to disclose your personal information by law, by order of regulators or other governmental bodies, to protect or defend our rights, or to investigate, prevent or take action against illegal activities, alleged fraud, or violations of applicable terms and conditions.

We also reserve the right to transfer personal data we have collected about you in the event we sell or transfer all or part of our business.

Your data may also be stored by third parties outside the EU when using Google Analytics, Facebook, Twitter and Linkedin. These parties are 'EU-U.S. privacyshield' registered, which means they will comply with European privacy regulations.

This website uses Google Analytics to track how the website is visited and used. IP addresses of visitors are stored anonymously to ensure your privacy. Data sharing is disabled and no other Google services are used in conjunction with Analytics.

We only use analytical cookies for the purposes of Google Analytics, as described above. Cookies are small pieces of information stored by your browser on your computer. Swan and the people may use cookies to recognize you on your next visit. Cookies allow us to collect information about the use of our services and to improve and adapt them to the needs of our visitors. Our cookies provide information relating to personal identification. You can set your browser so that you do not receive cookies while shopping at Swan and the people.

We have appropriate technical and organizational security measures in place to protect your personal data from loss, misuse and unauthorized access by third parties.

We are aware that you have the following rights in relation to your personal data:
The right to freely address yourself to us at reasonable intervals to ask us to inform you whether personal data about you are being processed, and if so, to access this personal data.
right to have your personal data corrected or supplemented if it is inaccurate or incomplete.

Theright to object to the processing of your personal data because of your specific personal circumstances.
right to object to the processing of your personal data for direct marketing purposes.

 If you wish to submit a request to us based on the above rights, please email We may ask you for proof of your identity for verification purposes. We will endeavor to respond to your request within the appropriate legal timeframe.

Please also note that you have the right to lodge a complaint about the processing of your data with a supervisory authority if you believe that this processing violates privacy regulations. For the Netherlands, the Authority Persoonsgegevens has been designated as the supervisory authority. For more information, please consult the website

We reserve the right to modify this privacy statement from time to time and will post the changes on this site. At the bottom of this privacy statement you can see when this privacy statement was last modified.


This privacy statement was last modified on December 9, 2020.