The Swan maternity dress is made of Ecovero, which is a sustainable version of Viscose. Ecovero is made from wood pulp from trees from naturally grown and FSC or PEFC certified forests from Europe. It is made into wood pulp in Austria. The manufacturing company is focused on maximum sustainability.

The chemicals used to dissolve the wood into pulp are used over and over again, this is called a closed loop production process. In addition, 100% chlorine-free bleaching is used. Compared to regular viscose, there are 50% fewer emissions and only half the amount of water and energy is used.

Why this material choice for the dress?
We are fans of viscose! Viscose is a very feminine and natural material. The dress can be worn all seasons, stays beautiful after washing, is easy to use and grows with your belly. Viscose is long lasting and does not contribute to the plastic soup.

The fabric is wonderfully soft to the skin, elastic and comfortable to wear. Truly a dress to feel beautiful in. But especially to grow elegantly in, with your beautiful pregnant body.

Are there more sustainable alternatives to the dress?
Yes, we also looked at organic cotton. But cotton is a lot stiffer, less feminine and feels harder than viscose.

Polyester from recycled PET bottles would have been an option. A nice initiative, but polyester is not nice on the skin. Not to mention the nasty odors, which you can experience faster with polyester. We are 100% behind this material choice: Viscose it is!

Material choice Magician sweater
The Magician sweater is made of 100% organic cotton. A natural material and the most widely used in the fashion world.
Cotton may only be called "organic" if the farmer has been growing for at least 3 years without harmful pesticides and fertilizers. This means that the soil remains healthy and the water clean. In addition, of course, it is much better for the health of the cotton farmers and textile workers. So there are no harmful substances in the cotton and that wears a lot better.

If you want to know more about the production process, click here and dive into the factory.